Built for movement beyond the gym. Designed for everything else.

Ready, Set, Play reimagines activewear through the lens of everyday movement. Drawing inspiration from the optimistic energy of the late1990s and early 2000s sport culture, the collection balances playful color, nostalgic layering, and effortless versatility with a modern, refined sensibility.

Built around the idea that the world is her playground, the collection treats both urban and natural environments as extensions of the active experience, whether exploring nature trails, walking through the city, or simply stepping outside for a moment of fresh air. Soft earth tones, seasonal botanical hues, and tonal sport-inspired palettes create a wardrobe that transitions seamlessly between activity and daily life.

Scope: End-to-end concept development including trend research, market analysis, color palette development, sketch ideation, assortment planning, technical flats, and presentation design.