Rediscovering our roots through modern movement.

Second Nature explores the tension between our instinct to reconnect with the natural world and our dependence on modern technology. Inspired by Athleta's Marin County heritage, the concept merges organic forms, technical innovation, and versatile performance design into a Fall 2026 collection built for movement in every environment.

Scope: End-to-end seasonal concept development including trend research, consumer insights, mood boards, concept ideation, apparel design, hand sketching, technical mockups, and assortment narratives.

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