FREELANCE FASHION DESIGNER | CONSULTANT

Crafting Timeless Classics.

Blending Novelty with Commerciality.

Elevating Everyday Luxury.

From Sketch to Strategy:
Crafting collections with business and beauty in mind.

My journey in apparel began with a curiosity for how things are made—and evolved into a decade-long career designing collections that blend creative storytelling with technical precision. With a design degree from SCAD and MBA studies at London College of Fashion, I’ve built my career at the intersection of form, function, and strategy.

I’ve led design and product development for brands like Athleta, Good American, Favorite Daughter, and Joe’s Jeans—working across seamless activewear, soft wovens, denim, and outerwear. My strength lies in translating big-picture ideas into commercially viable products, with a deep understanding of fit, construction, and the end consumer.

With experience in both creative and strategic roles, I approach design with a business-minded lens—aligning brand identity with product clarity. I thrive in both fast-paced startups and structured corporate teams, and bring a collaborative, adaptive, and curious mindset to everything I do.

About

  • Favorite Daughter

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  • Joe's Jeans

  • Good American

  • Athleta

  • JustFab

  • Shoedazzle

Services Offered

I offer a range of freelance and contract services tailored to brands at any stage of development — from emerging startups to established labels. Whether you're seeking seasonal concept direction, sketching support, detailed tech packs, or seamless product execution, I provide hands-on design expertise rooted in over a decade of industry experience.

For brands looking for deeper integration, I also provide on-site support in the Los Angeles County area. With a background spanning performance, RTW, and product development, I bridge creative vision with technical precision — helping brands scale intentionally and design with purpose.

  • I offer custom sketching and CAD services that reflect your brand’s unique aesthetic. Designs are created with construction, color, and material in mind, and can be delivered as clean flat sketches or croquis — tailored to your preferences and development needs.

  • I create clear, factory-ready tech packs that detail every element of your design — including construction POMs, wash pages, interior callouts, artwork specifications, fit callouts, and BOMs. Whether starting from scratch or refining an existing doc, I ensure your product is development-ready with accuracy and intent.

  • If you're looking to set the tone for your next season, I create custom concept decks that cover mood, color direction, and seasonal themes — all tailored to your brand’s identity and customer. I also offer trend forecasting and print inspiration to support storytelling and assortment planning. Whether you're building a new category or refreshing an existing one, I provide trend-forward creative direction grounded in market relevance and design clarity.

  • I offer print and graphic design services ranging from placement graphics to all-over prints and engineered layouts. Whether you're building from concept or need refinement, I develop artwork that aligns with your brand's aesthetic and is production-ready.

  • For brands based in Los Angeles County, I offer on-site support for fittings, trim and fabric selection, SMS and line reviews, approvals, PLM updates and team meetings. Availability is limited and best suited for teams needing hands-on design collaboration at key development stages.

  • With experience across both emerging startups and established brands, I offer strategic consulting to help refine your direction, streamline product development, and strengthen your market position. Whether you're building a new category or evolving an existing one, I provide clear, actionable guidance grounded in real industry experience.

Let's talk further.

Get In Touch.

Los Angeles, CA